Monday, April 6, 2020

The Clown: Typography

For the in-film typography, we were very much inspired by the typography of our own production company, and the cult classic Killer Klowns from Outer Space.
As mentioned in our blog post on our production company, the Hackhouse Productions font had a low-budget, handmade quality to it, which made it feel a little unsettling. The choice was inspired by the 1981 horror-drama An American Werewolf in London.
Hackhouse Productions logo
The title card of An American Werewolf in London (1981)
We wanted to maintain a similar aesthetic for the film, but also wanted to take inspiration from other clown-related material at the time. To accomplish this, we looked to the 1988 horror film Killer Klowns from Outer Space. The font as similarly inconsistent, but had more jagged angles than our original Hackhouse Productions font.
Killer Klowns from Outer Space poster
Instead of cutting out the letters in paper, we used the pen tool in Photoshop to recreate the messy, handmade angles of both fonts. This was our final result.
After we were done, we exported the asset as a PNG into the editing project so we could put it against a background.

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